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Home Loan Approval: HDFC Launches Home Loan In-Principle Approval on WhatsApp


Mortgage lender HDFC Ltd., announced on Tuesday the launch of “Spot Offer” on WhatsApp, to provide mortgage in principle approval to homebuyers in 2 minutes.

HDFC’s WhatsApp Spot offer is a platform that will enable potential borrowers to instantly get home loan approval in principle.

HDFC, in association with Cogno AI, developed this solution based on the WhatsApp business platform to offer conditional mortgage approval in minutes.

All users have to do is initiate a conversation on HDFC’s WhatsApp number (+91 98670 00000) and provide some basic information, with just a few clicks through a guided conversation flow.

Based on the information entered by the client, a projected home loan offer letter is generated instantly.

“We at

are focusing and investing in digital transformation for better customer experience and engagement,” said Renu Sud Karnad, MD, HDFC Ltd. “The demand for housing in India continues to remain extremely robust. Today, there is a strong desire to own and housing demand continues to come from both first-time homeowners and those moving up the ownership ladder – typically in larger homes.

The home loan offering facility can be used 24/7. In addition to convenience, there is no “waiting time” for the home loan approval letter. This facility is available to salaried resident Indians.

“The way people and businesses interact is changing rapidly and brands are increasingly turning to simple and scalable platforms like WhatsApp to improve customer experience,” said Abhijit Bose, head of WhatsApp India. “With WhatsApp Business Platform, brands can create personalized solutions that help them reach their target audience where they want to be met and in an interface that is familiar to them.”


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